301 Redirects help Google, and other Search Engines, find your existing webpages when those webpages have changed paths, locations, or names. Broken links will hurt your SEO or Search Engine Optimization. Use 301 Redirects to tell search engines where your webpages have moved. This is especially important if you change one of your links that has been the same for years.
Example: If your website is ranking on Google and then you change your domain name, then you will want a 301 Redirect from the old domain to the new domain. This 301 Redirect will tell Google where the new site is, rather than navigate you to a broken link. It will automatically forward users with the old link to the new site!
To Setup 301 Redirects:
- Make a spreadsheet for our Technical Support team containing all of the redirects you need.
- The format is: "Redirect 301 OLD_URL NEW_URL". You can also find 301 Redirect online generators by searching Google, if needed.
- When you are done, please send the spreadsheet to our Technical Support team. We will import your redirects using a special tool we have.
Here is a screenshot as an example of what 301 redirects look like: