Here is some advice from Event Rental Systems on Search Engine Optimization (SEO):
To start gaining search engine recognition, develop content on your website and take advantage of the meta data areas that ERS offers.
Ranking on Google is arbitrary because nobody actually knows Google's algorithms. The people that do claim they know it or guarantee "page 1 rankings" are generally scams and should be avoided. Some of these companies use unconventional or "frowned upon" methods, which could even get you banned from Google. Obviously, being removed from a search engine would be detrimental to your business.
Following Google guidelines is the best way to succeed. Incoming links are no longer as important like when google started, however, quality incoming links do still help. Incoming links are when other ranked Google sites link to your page. This increases credibility, visibility, and ranking from Google's perspective, like having a friend vouch for you. If you have a Chamber of Commerce or another established company in your area with a related business, then a link from their site to yours would be helpful.
The best method is to write unique, purposeful, and valued content. Google is looking for quality websites to match their searcher's needs. Therefore, Google rewards content and has removed the "cheap tricks" of the past. Write content for your customers and not for Google's search engine, web crawlers, or other bots. You will want to consider phrases your customers are using to search for your products and services, such as "bounce house rental Fresno." Incorporate those phrases are on your website, especially the home page. The home page should have a minimum of 2 to 3 paragraphs of what you do, what you offer, and what areas you service.
Ensure your meta page titles and meta descriptions meet the current criteria for length and that they are written for humans. Previously, site owners would flood meta data with as many words and phrases as they could come up with. This is no longer beneficial. Short, targeted meta data is the best.
You can find your meta data under ADMIN>PRODUCTS>ITEMS by clicking on any inventory item and scrolling to the very bottom. Meta keywords are no longer as important to Google. You may want to fill in a few but your time would be better spent on meta titles and meta descriptions. We strongly recommending researching SEO on google, meta titles, and meta descriptions for the latest recommendations. Every single item, every single category, and every single webpage should have meta data for the best results.
It takes 3 - 6 months for Google to find a site and begin increasing the rank. It is a long and involved process that rewards hard work, diligence, and content innovation. Spread out the task over time and you will reap the rewards through perseverance. We hope this has been a helpful introduction.
Event Rental Systems offers SEO Setup as a paid service for your site. If you're interested in this service, you can click here to make an appointment for a demo.
Additional SEO information from ERS can be found here with “Do’s and Dont’s”: https://www.ersfast.info/seo_basics/